Stand out in a sea of sameness
People buy from brands they love, brands who they feel share the same core values and beliefs as them.
The biggest impact a marketer can make is to help people fall in love with their brand.
The best way to win the hearts & minds of customers is to share your authentic brand stories that emotionally engage audiences and create empathy between them and the brand.
Types of brand stories you can tell
Increase brand recognition with brand storytelling:
- Origin story: Tell how your company was born
- Founder's story: Explain your founder's journey
- Values story: Share what your brand stands for
Get the most from your brand stories
- Use images, video, & animations to engage audiences
- Tap into people's emotions with your story content
- Offer value for completing a CTA: Share this story, Get a $10 coupon
- Drive traffic to stories through social media, ads, text messages, email, & QR codes
Measure brand awareness with integrated analytics
- Summary report: Understand top level story metrics
- Retention report: Determine where people drop off
- Engagement report: See what people are interacting with in your digital story
- Channels report: See which channels drive the most engaged traffic