The Most Effective Appoach to Customer Acqusition
Whether you're a B2C or B2B brand, it's crticial that you find ways to hold a consumer's attention that you've fought so hard to obain, and then convert those attentive visitors into leads.
Storytelling is the most effective approach to holding attention, and compelling action.
Emotion-evoking stories trigger the release of dopamine & oxytocin in the minds of the audience, which locks in your message and compels them to take action.
Top of the Sales Funnel Stories
Add a compelling call-to-action to sign up for your email list at the end of any of these types of stories:
- Customer story: Share a customer testimonial
- Program story: Introduce an exciting new program
- Brand values story: Share what your brand stands for
- Community story: Tell a community service story
- Announcement story: Build excitement for a launch
Customer Acquisition Strategy
Share stories where your target customers spend their time, and use immersive stories to convert clicks into leads.
- Brand website: Engage website visitors with stories
- Social media: Share stories on Instagram, Facebook, TikTok, or any social channel
- Ads: Link stories to your search & display ads
- In-store: Enable employees to text story links to shoppers
Measuring Lead Generation
The STORYSOFT platform includes built-in analytics that lets brand marketers quickly understand their return on customer acquisition cost by tracking how many leads have come in through stories.