Boost Customer Acquisition

Use storytelling to convert more visitors into leads

The Most Effective Appoach to Customer Acqusition

Whether you're a B2C or B2B brand, it's crticial that you find ways to hold a consumer's attention that you've fought so hard to obain, and then convert those attentive visitors into leads.

Storytelling is the most effective approach to holding attention, and compelling action.

Emotion-evoking stories trigger the release of dopamine & oxytocin in the minds of the audience, which locks in your message and compels them to take action.

lead generation storytelling

Top of the Sales Funnel Stories

Add a compelling call-to-action to sign up for your email list at the end of any of these types of stories:

  • Customer story: Share a customer testimonial
  • Program story: Introduce an exciting new program
  • Brand values story: Share what your brand stands for
  • Community story: Tell a community service story
  • Announcement story: Build excitement for a launch
lead generation storytelling

Customer Acquisition Strategy

Share stories where your target customers spend their time, and use immersive stories to convert clicks into leads.

  • Brand website: Engage website visitors with stories
  • Social media: Share stories on Instagram, Facebook, TikTok, or any social channel
  • Ads: Link stories to your search & display ads
  • In-store: Enable employees to text story links to shoppers
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track customer acquisition

Measuring Lead Generation

The STORYSOFT platform includes built-in analytics that lets brand marketers quickly understand their return on customer acquisition cost by tracking how many leads have come in through stories.

Learn more about STORYSOFT analytics.

track customer acquisition

Give People a Reason to Fall in Love with Your Brand