Emotional Content Drives More Sales
Did you know that subconscious emotions drive 95% of purchase decisions?
Consumers are inundated with brand content & ads. Why should they buy your products and services?
Because you tell captivating stories and stories get people to love your brand, feel for your brand, cry for your brand, and BUY your brand.
Convert more sales leads into customers by telling emotion-evoking digital stories with STORYSOFT.
Product Story Ideas
Increase sales with powerful product stories that give emotionally-charged leads a compelling reason to buy.
- Product why story: Tell the story behind why you created the product
- Inspiration story: Showcase the outcomes your product creates
- Sourcing story: Explain how materials were sourced
- Testimonial story: Share why others love your product
Convert Leads into Customers
Closing sales has never been easier. Follow these storyselling tips:
- Empathy: Allow people to see themselves in the story
- Emotion: Take people on an emotional journey
- Problem: Set up a challenge that your audience also faces
- Solution: Show how your product solves the problem
- CTA: Encourage action with a compelling CTA
Measuring Storytelling ROI
Vanity metrics like open rate, followers, & likes don't cut it anymore. Marketers need to know how each tactic impacts sales.
Brands can append tracking codes to story URLs so anyone who clicks through a CTA within a story & makes a purchase from your e-Commerce site can be attributed back to the story.