Luxury Brands Increase Sales With Storytelling

See how luxury brands use STORYSOFT

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Break through with the most powerful form of content

STORYSOFT digital stories are linear experiences. Content screens are strung together to create an emotion-evoking narrative. Content comes to life through images, animations, text overlays, and video.

Similar to a website, stories are hosted on a URL, and configured using web technologies, but they provide consumers with a better experience. The linear structure means consumers don't have to seek and find the information they are looking for. They navigate by swiping right to left.

STORYSOFT stories are more powerful than social media stories because they can be personalized. They also save time, and provide more value, since you create the content once and share your story on any channel.

digital-story-jewelry-marketing

How personalization works

Seamlessly connect STORYSOFT with your CRM.

Your agency builds stories on the STORYSOFT platform or we build them for you.

Share story links or trigger personalized stories to consumers based on any activity - Visits your website, is shopping in your store, abandons your e-commerce shopping cart, etc.

As consumers engage with the story content, engagement data is captured by STORYSOFT. Reports are generated, and data is transferred back to your CRM to further build out consumer profiles.

marketing automation software

Personalized shopper stories

Luxury brands deliver tailored stories at any time, based on any parameters you set

Luxury brands customer acquisition

Four types of personalized digital stories:

  1. Segmented stories - Create individual stories based on customer personas.
  2. Customized copy - Use text parameters to display things like first or last name, latest purchase, trending products, etc.
  3. Customized content - Serve different content based on variables like consumer preferences, recent behavior, sales and promotions, etc.
  4. Dynamic stories - Dynamically show content later in the story based on a consumers' actions early in the story.

Deliver digital stories to shoppers through any channel

Easily drive shoppers to brand or product stories by simply sharing a link through:

CRM emails

Social media

Brand website

Enable store associates to share with shoppers

Printed on marketing collateral

QR codes on in-store signage

Instant access to actionable shopper engagement data

With STORYSOFT, analytics are integrated. No need for third party reporting plugins.

Quickly see how shoppers move through the digital story

The Retention Report allows you to see which content consumers are interested in, what actions they take, and even where they drop off.

jewelry brands marketing data

Track campaigns to see the channels that work best

The Campaign Report breaks down shopper engagement data by channel (ie. CRM emails acquire the most traffic to a story, Social media drives the highest engagement, Texting stories to shoppers in-store converts the best, etc.).

physician marketing campaign report

View insights down to the individual page level

The Page Visits Report shows page level visit data by Total Visits and Unique Visits. You can even view deeper activity data by page with the 'View More' button.

storytelling marketing analytics

STORYSOFT stories move people to love your brand, feel for your brand, cry for your brand, and buy your brand

ACQUIRE CONSUMER LEADS

Convert prospects into leads with interactive brand stories that create an emotional connection and capture consumer contact information.

SELL MORE PRODUCTS

Expedite sales by telling powerful product stories that capture consumer attention, and compel shoppers to buy your product.

DEVELOP BRAND LOYALISTS

Build empathetic bonds with customers through stories that exude shared values, and encourage them to share your story with their network.

SEE RETURN-ON-INVESTMENT

Track sales conversions from a product story when shoppers click the story call-to-action button, land on your e-Commerce site, and buy.

See how the platform works for luxury brands

No Credit Card Required