Deliver the right story at the right moment through the right channel
Customers are inundated with content and ads from brands. To break through the clutter marketers must move beyond segmentation and into personalization.
PERSONALIZATION
Deliver personalized customer experiences at scale
Customers want personalized experiences. They want brands to deliver digital content that's tailored to their preferences. Personalization at scale has been a challenge. Until now.
Features
CRM integration
Integrate STORYSOFT with your brand's centralized database. Use customer preferences and behavioral data to deliver stories relevant to each customer's interests.
Dynamic content
Customize stories based on user actions. Change content on future pages when a customer engages with interactive elements or answers a survey question on a previous page.
Customer-level data
If STORYSOFT is passed a customer ID from your brand's database, we can deliver customer-level engagement data back to you.
Benefits
Deliver personalized customer experiences at scale
Using STORYSOFT's personalization engine marketers can deliver unique experiences to each customer.
Create WOW moments for customers
Surprise customers on special occasions. Deliver stories with relevant offers as they enter a store. Make them feel like insiders with 'sneak peek stories' on products they are interested in.
Collect first-party customer engagement
As your customers engage with personalized experiences their engagement data can be fed back to your CRM to further build out their customer profiles for use in future personalized campaigns.
