Optimize story performance with customer insights
Say goodbye to surface-level reports that only show open and click rates. Rich customer engagement metrics provide marketers with deep insights into customer behavior and preferences.
STORYSOFT ANALYTICS
Convert insights into meaningful action
The reporting portal allows you to see how people move through your digital story, what they are interested in, the actions users take, and even where they drop off. Use customer insights to drive story optimization and future story development.
The reports you need. None you don't.
Retention report
See how audiences move through your story, which content they are interested in, the actions they take, and even where they drop off.
Source report
Track audience engagement data by channel to see which channels work best (i.e. people coming to a story through Google ads convert more than people coming from social media).
Performance report
Track how many people take action by clicking on the CTA button. Understand how stories are contributing to your acquisition, sales, & retention goals.
Pages report
View insights at the individual page level to track Total & Unique Page Visits. You can even view deeper activity data by page with the 'View More' button.
Benefits
Access reports when you need them
The on-demand reporting portal allows marketers to see real-time data and pull reports as needed.
Better understand what your customers want
Quickly analyze how customers are engaging with the story in order to understand what's working and what's not.
Deliver more personalized experiences to customers
Easily translate the insights collected from your digital stories into more customized content for future stories.
Track return-on-investment from your storytelling efforts
Track clicks on the CTA button in order to attribute behaviors like email signups or e-commerce purchases to STORYSOFT.
"The data from STORYSOFT is so powerful! Love the Campaign tracking as well. It helps me refine my strategy!"
Paige A.
Sr. Marketing Leader at Johnson & Johnson