A powerful marketing tool for digital storytelling
Telling marketing stories using STORYSOFT helps :
Break through the content marketing clutter to create brand awareness
Forge authentic emotional connections with consumers
Make your messages stick in the minds of consumers
Increase the desire to buy your products and services
Capture the data you need to make informed brand decisions
Bring your brand stories to life using our proven storytelling framework
Powerful marketing stories convert data into drama, and there's a proven method behind the magic
UNLOCK YOUR ABILITY TO CRAFT BREAKTHROUGH BRAND STORIES
The right story structure allows brands to create an emotional connection, capture and hold an audience's attention, and ultimately compel action. That structure is:
For your story to resonate, you must create empathy within the audience through the story setup, its core message, and the values exuded by the main character.
Inject obstacles to create suspense and hold an audience’s attention as they go through an emotionally charged journey with the main character.
Make your story stick with an AHA moment explaining the story’s meaning. Position your brand, product, or service as hero. Insert your CTA to compel action.
BRAND STORYTELLING MADE SIMPLE
Use templates and make simple selections from the Design Book to architect your marketing stories.
The STORYSOFT team will use the completed Design Book as a guide to build your digital story.
CREATE IMMERSIVE BRAND EXPERIENCES
Utilizing a responsive mobile-first design calibrated for our storytelling framework your marketing stories can be frictionlessly consumed on phones, tablets, and PCs.
- Add images, gifs, text overlays, audio, and video
- Incorporate your branding elements
- Capture story and brand insights through surveys and ARS
- Motivate emotionally-charged audiences with a specific call-to-action
TYPES OF BUSINESS STORIES THAT CAN BE TOLD WITH STORYSOFT
Tell any story using the STORYSOFT storytelling marketing solution.
Innovative marketing technology ensures digital stories reach your audience
Easily host, track, & share business stories at scale with our digital storytelling solution
Brand stories are hosted by STORYSOFT on a simple URL allowing you to drive traffic to a brand story from ANY marketing channel.
SIMPLE STORY TRACKING
Once you have decided which channels to use for driving traffic to the marketing story, simply set up campaign tracking for each channel.
EASY STORY SHARING
Use the short URL generator to convert each story campaign URL into a custom short URL for easier story sharing.
Make informed brand decisions based on actionable analytics
Integrated analytics allow you to quickly consume the insights you need to optimize your digital story
The linear nature of STORYSOFT stories, combined with our Retention Report, allows you to see exactly where consumers drop off.
With drop off data you know the messages being consumed, and which are not.
Based on that information, optimizations can be made to the screens with the most drop offs in order to move more consumers to complete the story.
Using built-in campaign tracking technology you can set up unique campaigns for each marketing channel uses to promote your story on.
Then use the Campaign Report you can understand which channels are performing best.
Telling breakthrough stories requires the teller (brand) to collect reactions from the audience to understand how the story is resonating.
Since you're not face-to-face with your audience during the telling, inject survey questions into your story and use the Feedback Report to review audience reactions.
Then optimize the story based on the learnings.
Tell your brand story in 3 easy steps
By following our unique approach marketers can quickly create highly engaging brand stories
Choose the type of story to tell and complete the Design Book.
Work with the STORYSOFT team to develop your story.
Publish your story, and promote it through any marketing channel.
Ready to help your brand break through?
Bring magical digital stories to life using with the STORYSOFT digital storytelling marketing solution