The Ultimate Digital Storytelling Solution

STORYSOFT is the only digital marketing solution you need to tell breakthrough brand stories at scale

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A powerful marketing tool for digital storytelling

Telling marketing stories using STORYSOFT helps :

CAPTURE
ATTENTION

Break through the content marketing clutter to create brand awareness

BUILD
LOYALTY

Forge authentic emotional connections with consumers

BE
MEMORABLE

Make your messages stick in the minds of consumers

DRIVE
SALES

Increase the desire to buy your products and services

COLLECT
INSIGHTS

Capture the data you need to make informed brand decisions

A single marketing platform providing an all-in-one digital storytelling solution

3 core components make up the STORYSOFT marketing platform

STORYTELLING FRAMEWORK

MARKETING TECHNOLOGY

ACTIONABLE ANALYTICS

Bring your brand stories to life using our proven storytelling framework

Powerful marketing stories convert data into drama, and there's a proven method behind the magic

UNLOCK YOUR ABILITY TO CRAFT BREAKTHROUGH BRAND STORIES

The right story structure allows brands to create an emotional connection, capture and hold an audience's attention, and ultimately compel action. That structure is:

  • Introduction
  • Challenge
  • Solution
Storytelling is the key to marketing success

INTRODUCTION

For your story to resonate, you must create empathy within the audience through the story setup, its core message, and the values exuded by the main character.

CHALLENGE

Inject obstacles to create suspense and hold an audience’s attention as they go through an emotionally charged journey with the main character.

SOLUTION

Make your story stick with an AHA moment explaining the story’s meaning. Position your brand, product, or service as hero. Insert your CTA to compel action.

BRAND STORYTELLING MADE SIMPLE

Use templates and make simple selections from the Design Book to architect your marketing stories.

The STORYSOFT team will use the completed Design Book as a guide to build your digital story.

digital-storytelling-solution-storysoft-design-book

CREATE IMMERSIVE BRAND EXPERIENCES

Utilizing a responsive mobile-first design calibrated for our storytelling framework your marketing stories can be frictionlessly consumed on phones, tablets, and PCs.

  • Add images, gifs, text overlays, audio, and video
  • Incorporate your branding elements
  • Capture story and brand insights through surveys and ARS
  • Motivate emotionally-charged audiences with a specific call-to-action
digital-storytelling-solution-mobile-first-design

TYPES OF BUSINESS STORIES THAT CAN BE TOLD WITH STORYSOFT

Tell any story using the STORYSOFT storytelling marketing solution.

BRAND STORIES

Looking to generate more brand awareness, or increase brand loyalty? Tell your brand story, share your values, explain your mission, to build deep connections with consumers.

PRODUCT  & SERVICE STORIES

Create awareness, share testimonials, explain features and benefits, and drive sales for your products and services by telling product stories and service stories.

PROGRAM REGISTRATION STORIES

Looking to increase signups for a great new brand program? Create a program registration story and capture registration data throughout the experience.

CHARITY STORIES

Do you run a charity? Spread the word about your charitable cause with a charity story and even collect donations by linking the story to a donation page.

TRAINING STORIES

Having effective employee training programs is critical to the success of all businesses. Create fun, interactive employee training stories to ensure employee success.

"HOW TO" STORIES

"How to" stories can help consumers learn how to use your product without all of the friction that comes with following printed instructions.

Innovative marketing technology ensures digital stories reach your audience

Easily host, track, & share business stories at scale with our digital storytelling solution

FLEXIBLE HOSTING

Brand stories are hosted by STORYSOFT on a simple URL allowing you to drive traffic to a brand story from ANY marketing channel.

digital-storytelling-solution-story-hosting

SIMPLE STORY TRACKING

Once you have decided which channels to use for driving traffic to the marketing story, simply set up campaign tracking for each channel.

digital-storytelling-solution-story-tracking

EASY STORY SHARING

Use the short URL generator to convert each story campaign URL into a custom short URL for easier story sharing.

digital-storytelling-solution-url-shortener

Make informed brand decisions based on actionable analytics

Integrated analytics allow you to quickly consume the insights you need to optimize your digital story

The linear nature of STORYSOFT stories, combined with our Retention Report, allows you to see exactly where consumers drop off.

With drop off data you know the messages being consumed, and which are not.

Based on that information, optimizations can be made to the screens with the most drop offs in order to move more consumers to complete the story.

digital storytelling solution customer retention metrics

Using built-in campaign tracking technology you can set up unique campaigns for each marketing channel uses to promote your story on.

Then use the Campaign Report you can understand which channels are performing best.

digital-storytelling-solution-story-campaign-report

Telling breakthrough stories requires the teller (brand) to collect reactions from the audience to understand how the story is resonating.

Since you're not face-to-face with your audience during the telling, inject survey questions into your story and use the Feedback Report to review audience reactions.

Then optimize the story based on the learnings.

digital-storytelling-solution-survey-metrics

Tell your brand story in 3 easy steps

By following our unique approach marketers can quickly create highly engaging brand stories

STEP 1

Choose the type of story to tell and complete the Design Book.

STEP 2

Work with the STORYSOFT team to develop your story.

STEP 3

Publish your story, and promote it through any marketing channel.

Ready to help your brand break through?

Bring magical digital stories to life using with the STORYSOFT digital storytelling marketing solution

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