A powerful marketing tool for digital storytelling
Telling marketing stories using STORYSOFT helps :
CAPTURE
ATTENTION
Break through the content marketing clutter to create brand awareness
BUILD
LOYALTY
Forge authentic emotional connections with consumers
BE
MEMORABLE
Make your messages stick in the minds of consumers
DRIVE
SALES
Increase the desire to buy your products and services
COLLECT
INSIGHTS
Capture the data you need to make informed brand decisions
A single marketing platform providing an all-in-one digital storytelling solution
3 core components make up the STORYSOFT marketing platform
Bring your brand stories to life using our proven storytelling framework
Powerful marketing stories convert data into drama, and there's a proven method behind the magic
UNLOCK YOUR ABILITY TO CRAFT BREAKTHROUGH BRAND STORIES
The right story structure allows brands to create an emotional connection, capture and hold an audience's attention, and ultimately compel action. That structure is:
- Introduction
- Challenge
- Solution
INTRODUCTION
For your story to resonate, you must create empathy within the audience through the story setup, its core message, and the values exuded by the main character.
CHALLENGE
Inject obstacles to create suspense and hold an audience’s attention as they go through an emotionally charged journey with the main character.
SOLUTION
Make your story stick with an AHA moment explaining the story’s meaning. Position your brand, product, or service as hero. Insert your CTA to compel action.
BRAND STORYTELLING MADE SIMPLE
Use templates and make simple selections from the Design Book to architect your marketing stories.
The STORYSOFT team will use the completed Design Book as a guide to build your digital story.
CREATE IMMERSIVE BRAND EXPERIENCES
Utilizing a responsive mobile-first design calibrated for our storytelling framework your marketing stories can be frictionlessly consumed on phones, tablets, and PCs.
- Add images, gifs, text overlays, audio, and video
- Incorporate your branding elements
- Capture story and brand insights through surveys and ARS
- Motivate emotionally-charged audiences with a specific call-to-action
TYPES OF BUSINESS STORIES THAT CAN BE TOLD WITH STORYSOFT
Tell any story using the STORYSOFT storytelling marketing solution.
BRAND STORIES
Looking to generate more brand awareness, or increase brand loyalty? Tell your brand story, share your values, explain your mission, to build deep connections with consumers.
PRODUCT & SERVICE STORIES
Create awareness, share testimonials, explain features and benefits, and drive sales for your products and services by telling product stories and service stories.
PROGRAM REGISTRATION STORIES
Looking to increase signups for a great new brand program? Create a program registration story and capture registration data throughout the experience.
CHARITY STORIES
Do you run a charity? Spread the word about your charitable cause with a charity story and even collect donations by linking the story to a donation page.
TRAINING STORIES
Having effective employee training programs is critical to the success of all businesses. Create fun, interactive employee training stories to ensure employee success.
"HOW TO" STORIES
"How to" stories can help consumers learn how to use your product without all of the friction that comes with following printed instructions.
Innovative marketing technology ensures digital stories reach your audience
Easily host, track, & share business stories at scale with our digital storytelling solution
FLEXIBLE HOSTING
Brand stories are hosted by STORYSOFT on a simple URL allowing you to drive traffic to a brand story from ANY marketing channel.
SIMPLE STORY TRACKING
Once you have decided which channels to use for driving traffic to the marketing story, simply set up campaign tracking for each channel.
EASY STORY SHARING
Use the short URL generator to convert each story campaign URL into a custom short URL for easier story sharing.
Make informed brand decisions based on actionable analytics
Integrated analytics allow you to quickly consume the insights you need to optimize your digital story
Tell your brand story in 3 easy steps
By following our unique approach marketers can quickly create highly engaging brand stories
STEP 1
Choose the type of story to tell and complete the Design Book.
STEP 2
Work with the STORYSOFT team to develop your story.
STEP 3
Publish your story, and promote it through any marketing channel.
Ready to help your brand break through?
Bring magical digital stories to life using with the STORYSOFT digital storytelling marketing solution