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power of storytelling for brands

How to Use Brand Storytelling to Break Through: The Ultimate Guide

How to Use Brand Storytelling to Break Through: The Ultimate Guide Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level,… Read More »How to Use Brand Storytelling to Break Through: The Ultimate Guide

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personalized-content-for-patients

Why You Should Create Personalized Content for Patients

Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this:… Read More »Why You Should Create Personalized Content for Patients

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oat-haus-marketing-to-the-modern-consumer

Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer

To kick off our new series, Marketing Mavens, in which we’ll spotlight some stellar businesses, we have the oat spread of your dreams: Oat Haus granola butter. (Not sponsored, just… Read More »Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer

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digital-personalized-content

Why You Should Prioritize Personalized Content

As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to… Read More »Why You Should Prioritize Personalized Content

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snackable-content-maximizes-engagement

The Reign of Brevity: Why Snackable Content Maximizes Engagement 

When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement 

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power-of-nostalgia-jukebox

Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days

Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of an… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days

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omnichannel-pharma-cover

Why Omnichannel Pharma is the New HCP and Patient Engagement Solution

Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s… Read More »Why Omnichannel Pharma is the New HCP and Patient Engagement Solution

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strong-hook

How to Write a Strong Hook for Your Ads

In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every… Read More »How to Write a Strong Hook for Your Ads

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the-science-behind-storytelling

The Science Behind Storytelling: When You Give a Brain a Story

We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is… Read More »The Science Behind Storytelling: When You Give a Brain a Story

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snackable-content-pharma-marketing

Why Snackable Content Is the Future of Pharma Marketing

Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of… Read More »Why Snackable Content Is the Future of Pharma Marketing

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