How to Use Brand Storytelling to Break Through: The Ultimate Guide

Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…

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Reduce Pharma Website Bounce Rates with Personalized Digital Experiences

Do your HCP and patient websites look the same as your competitors’? To reduce pharma website bounce rates, you need to stand out from the rest.    It’s time to…

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Increase Healthcare Sales Rep Time with HCPs Using Digital Experiences 

The time healthcare sales reps get to spend with HCPs is collapsing. Help increase healthcare sales rep time with HCPs by using digital experiences as interactive leave behinds. Bridging the…

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A Step-by-Step Guide: Make Healthcare Marketing Content More Engaging

There’s no shortage of healthcare marketing content out there, but its lack of variety results in a bland sea of sameness. What there is a shortage of is fresh, innovative…

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Generate Actionable Insights with STORYSOFT

Sifting through dense piles of jumbled third-party data is the bane of every healthcare marketer’s existence. Oftentimes it’s an unintelligible mess that does little to help indicate which marketing messages…

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5 Components of Irresistible Audiovisual Experiences for HCPs & Patients

Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without…

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Add TikTok-like Experiences to Your Healthcare Brand Website

Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage…

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Standout Healthcare Super Bowl Commercials

The Super Bowl is about more than football, viewers flocking to their screens to see what new commercials big brands have cooked up each year (and for many this past…

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A TikTok Alternative for Healthcare Brands

Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it…

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How Your Healthcare Brand Can Leverage QR Codes

QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in…

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