How to Use Brand Storytelling to Break Through: The Ultimate Guide

Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…

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Generate Actionable Insights with STORYSOFT

Sifting through dense piles of jumbled third-party data is the bane of every healthcare marketer’s existence. Oftentimes it’s an unintelligible mess that does little to help indicate which marketing messages…

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5 Components of Irresistible Audiovisual Experiences for HCPs & Patients

Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without…

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Add TikTok-like Experiences to Your Healthcare Brand Website

Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage…

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Standout Healthcare Super Bowl Commercials

The Super Bowl is about more than football, viewers flocking to their screens to see what new commercials big brands have cooked up each year (and for many this past…

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A TikTok Alternative for Healthcare Brands

Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it…

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How Your Healthcare Brand Can Leverage QR Codes

QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in…

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Increase Healthcare Sales Rep Impact With Personalized Digital Stories

The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences.   Personalized…

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4 Digital Leave Behind Ideas for Healthcare Sales Reps

If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds.   Stories are personalized digital experiences containing core…

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How to Activate HCPs at Conferences

Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of…

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