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power of storytelling for brands

How to Use Brand Storytelling to Break Through: The Ultimate Guide

How to Use Brand Storytelling to Break Through: The Ultimate Guide Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level,… Read More »How to Use Brand Storytelling to Break Through: The Ultimate Guide

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netflix-personalization

It’s Time to Prioritize Personalization: Today’s Examples

Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70%… Read More »It’s Time to Prioritize Personalization: Today’s Examples

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patient-connection

Patient Segmentation for Deeper Connection

Market segmentation is a valuable tool for marketers, as it fine-tunes and customizes communication with consumers. Pharmaceutical companies would do well to utilize patient segmentation, resulting in better connections with… Read More »Patient Segmentation for Deeper Connection

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elderly-doctor

HCP Segmentation for Effective Personalization

One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost… Read More »HCP Segmentation for Effective Personalization

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pharma-tiktok-pharmacist

The Rise of Pharma TikTok

TikTok’s popularity soared in 2020, home-bound people finding solace in the app as we entered these widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight.… Read More »The Rise of Pharma TikTok

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personalized-content-for-patients

Why You Should Create Personalized Content for Patients

Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this:… Read More »Why You Should Create Personalized Content for Patients

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Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer

To kick off our new series, Marketing Mavens, in which we’ll spotlight some stellar businesses, we have the oat spread of your dreams: Oat Haus granola butter. (Not sponsored, just… Read More »Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer

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digital-personalized-content

Why You Should Prioritize Personalized Content

As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to… Read More »Why You Should Prioritize Personalized Content

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snackable-content-maximizes-engagement

The Reign of Brevity: Why Snackable Content Maximizes Engagement 

When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement 

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power-of-nostalgia-jukebox

Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days

Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days

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