Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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Curate Desirable Brand Badges to Boost Brand Loyalty
We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland…
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Empathy in Marketing: Convert Consumers with Kindness
When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon…
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The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized…
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Improve Marketing Performance with These 7 Literary Devices
It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories…
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Reimagine the Patient Registration Experience
“Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for…
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Mastering Detailed Storytelling in Advertising
Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and…
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Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition.…
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Creating Mirror Experiences in Marketing
Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself…
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Pharmaceutical Brand Worldbuilding
As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries…
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