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How to Use Brand Storytelling to Break Through: The Ultimate Guide Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level,… Read More »How to Use Brand Storytelling to Break Through: The Ultimate Guide
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are… Read More »The Power of Perspective: Vrbo Shows Us How Our Story Begins
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Digital Story Builder: No Code Needed
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best… Read More »Digital Story Builder: No Code Needed
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STORYSOFT’s ABT Framework Guide
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its… Read More »STORYSOFT’s ABT Framework Guide
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It’s Time to Prioritize Personalization: Today’s Examples
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70%… Read More »It’s Time to Prioritize Personalization: Today’s Examples
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Patient Segmentation for Deeper Connection
Market segmentation is a valuable tool for marketers, as it fine-tunes and customizes communication with consumers. Pharmaceutical companies would do well to utilize patient segmentation, resulting in better connections with… Read More »Patient Segmentation for Deeper Connection
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HCP Segmentation for Effective Personalization
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost… Read More »HCP Segmentation for Effective Personalization
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The Rise of Pharma TikTok
TikTok’s popularity soared in 2020, home-bound folks finding solace in the app as we entered the widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight.… Read More »The Rise of Pharma TikTok
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Why You Should Create Personalized Content for Patients
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this:… Read More »Why You Should Create Personalized Content for Patients
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Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer
To kick off our new series, Marketing Mavens, in which we’ll spotlight some stellar businesses, we have the oat spread of your dreams: Oat Haus granola butter. (Not sponsored, just… Read More »Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer
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