DIRECT EXPERIENCES SOLUTION

Deliver Stories to Audiences With Drivers Like Email, Ads, QR Codes, and Social

HCPs and patients click a link to engage with the Story.
DIRECT EXPERIENCES SOLUTION

Deliver Stories to Audiences With Drivers Like Email, Ads, QR Codes, and Social

HCPs and patients click a link to engage with the Story.
direct-solution-socials-img

Elevate Direct-to-HCP and Direct-to-Patient Campaigns

Link personalized Stories to healthcare marketing campaign drivers

Break

Through the Clutter

Deliver brand messages in a snackable, social media format that stands out

Share

on Multiple Channels

Leverage a modular content framework to distribute Stories across channels

Transform

Attention Into Engagement

Activate HCPs and patients to download, enroll, and click more

Measure

Brand Impact

Track goal-based performance metrics with STORYSOFT Native Analytics™

Elevate Direct-to-HCP and Direct-to-Patient Campaigns

Link personalized Stories to healthcare marketing campaign drivers

Break

Through the Clutter

Deliver brand messages in a snackable, social media format that stands out

Measure

Brand Impact

Track goal-based performance metrics with STORYSOFT Native Analytics™

Transform

Attention Into Engagement

Activate HCPs and patients to download, enroll, and click more

Share

on Multiple Channels

Leverage a modular content framework to distribute Stories across channels

direct-solution-socials-img

Ready to Experience STORYSOFT for Yourself?

Direct Experiences Solution Examples

Use Ads to Drive HCPs or Patients to a Personalized Digital Experience

  • Link Stories to third-party publisher display ads, SEM ads, and text ads
  • Activate audiences with interactive content that boosts engagement
  • Measure performance by different channel drivers to see what works best

Replace Long-Form Emails With Snackable Emails That Link to Stories

  • Use email copy and images as the hook to get HCPs and patients intrigued
  • Plant an email CTA that gets audiences to click the link to the Story
  • Personalize the Story content experience based on segmentation data

Add QR Codes to Print Materials That Take Audiences to
Personalized Experiences

  • Create personalized QR codes for journal ads, mailers, and leave behinds
  • Deliver personalized interactive experiences once the code is scanned
  • Measure performance from your print campaigns like never before
direct-solution-qr-code

Link Organic and Paid Social to Interactive Experiences
That Run in the Social Browser

  • Meet HCPs and patients where they spend their time
  • Engage audiences with personalized social media-like experiences
  • Drive next best action engagement that delivers measurable brand impact

Direct Experiences Solution Examples

Use Ads to Drive HCPs or Patients to a Personalized Digital Experience

  • Link Stories to third-party publisher display ads, SEM ads, and text ads
  • Activate audiences with interactive content that boosts engagement
  • Measure performance by different channel drivers to see what works best

Replace Long-Form Emails With Snackable Emails That Link to Stories

  • Use email copy and images as the hook to get HCPs and patients intrigued
  • Plant an email CTA that gets audiences to click the link to the Story
  • Personalize the Story content experience based on segmentation data

Add QR Codes to Print Materials That Take Audiences to Personalized Experiences

  • Create personalized QR codes for journal ads, mailers, and leave behinds
  • Deliver personalized interactive experiences once the code is scanned
  • Measure performance from your print campaigns like never before
direct-solution-qr-code

Link Organic and Paid Social to Interactive Experiences That Run in the Social Browser

  • Meet HCPs and patients where they spend their time
  • Engage audiences with personalized social media-like experiences
  • Drive next best action engagement that delivers measurable brand impact
DATA AND ANALYTICS

Measure Brand Impact and Feed Omnichannel Campaigns

  • Seamlessly capture user engagement activity
  • Continuously track performance with a real-time web dashboard
  • Easily obtain contextual insights around audience behavior and message effectiveness
  • Securely export first-party engagement data to your CRM or CDP
DATA AND ANALYTICS

Measure Brand Impact and Feed Omnichannel Campaigns

  • Seamlessly capture user engagement activity
  • Continuously track performance with a real-time web dashboard
  • Easily obtain contextual insights around audience behavior and message effectiveness
  • Securely export first-party engagement data to your CRM or CDP

Why should I drive HCPs or patients directly to a digital story instead of my website?

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Stories deliver personalized experiences, are highly interactive, present next action CTAs to drive conversions, have analytics built in, and guide audiences through preset messages similar to how a rep might deliver a sales call.

But, if you want to use Stories while still pointing all drivers to your website, you can.

See how to embed digital experiences into your website.

What is the best driver to Stories?

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Emails, social media, & QR codes work really well, but endemic banner ads running on specialty publisher sites produce the highest quality engagement with Stories. Ads also send a high quantity of traffic to your Story over time.

Can Stories be used on more than one channel at a time?

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Yes! Create Stories once and share them everywhere. There is no limit to the number of channels that you can use.

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