Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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The Art of Persuasion Marketing
Persuasion marketing cuts to your core. It targets one’s deepest, often innate desires or fears. In Storynomics, a marketing book written by Robert McKee and Thomas Gerace, they write of…
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2023’s Super Bowl Commercials Leverage Celebrity and Nostalgia
Super Bowl Sunday is for two types of people: the ones there for football and the ones there for the halftime show and commercials. Residing in the latter camp, I…
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Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation…
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Conversational Marketing: Meet Customers at a Human Level
The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization is…
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The Building Blocks of Your Brand World
More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within…
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Immersive Brand Worldbuilding
Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional…
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STORYSOFT’S UX Laws Guide for Digital Storytelling
Senior UX designer Jon Yablonski compiled a list of UX laws built on the basis of psychology and the trends seen in how humans perceive various aspects of design. In…
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Marketing Mavens: Orangetheory Masters Community Marketing
Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing…
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Practicing Empathetic Marketing in the Life Sciences
Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as…
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