How to Use Brand Storytelling to Break Through: The Ultimate Guide

Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…

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The Power of Storytelling in Pharma Marketing

If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because…

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Make Your Brand Shine: Defining Brand Auras

The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products. When…

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4 Examples of Modern Advertising That Live Outside the Box

Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising.   Think outside the box.…

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Increase Patient Engagement by Telling a Hero vs. Villain Story

If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero…

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Boost Brand Awareness: Make Your Featured Image an Ad

When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a…

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The Unexpected Patient Engagement Solution: Humor Marketing

Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is…

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Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions

Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the beverage…

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Curate Desirable Brand Badges to Boost Brand Loyalty

We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland…

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Empathy in Marketing: Convert Consumers with Kindness

When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon…

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