DIRECT EXPERIENCES SOLUTION
Deliver Stories to Audiences With Drivers Like Email, Ads, QR Codes, and Social
HCPs and patients click a link to engage with the Story.
DIRECT EXPERIENCES SOLUTION
Deliver Stories to Audiences With Drivers Like Email, Ads, QR Codes, and Social
HCPs and patients click a link to engage with the Story.
Elevate Direct-to-HCP and Direct-to-Patient Campaigns
Link personalized Stories to healthcare marketing campaign drivers
Break
Through the Clutter
Deliver brand messages in a snackable, social media format that stands out
Share
on Multiple Channels
Leverage a modular content framework to distribute Stories across channels
Transform
Attention Into Engagement
Activate HCPs and patients to download, enroll, and click more
Measure
Brand Impact
Track goal-based performance metrics with STORYSOFT Native Analytics™
Elevate Direct-to-HCP and Direct-to-Patient Campaigns
Link personalized Stories to healthcare marketing campaign drivers
Break
Through the Clutter
Deliver brand messages in a snackable, social media format that stands out
Measure
Brand Impact
Track goal-based performance metrics with STORYSOFT Native Analytics™
Transform
Attention Into Engagement
Activate HCPs and patients to download, enroll, and click more
Share
on Multiple Channels
Leverage a modular content framework to distribute Stories across channels
Ready to Experience STORYSOFT for Yourself?
Direct Experiences Solution Examples
Use Ads to Drive HCPs or Patients to a Personalized Digital Experience
- Link Stories to third-party publisher display ads, SEM ads, and text ads
- Activate audiences with interactive content that boosts engagement
- Measure performance by different channel drivers to see what works best
Replace Long-Form Emails With Snackable Emails That Link to Stories
- Use email copy and images as the hook to get HCPs and patients intrigued
- Plant an email CTA that gets audiences to click the link to the Story
- Personalize the Story content experience based on segmentation data
Add QR Codes to Print Materials That Take Audiences to
Personalized Experiences
- Create personalized QR codes for journal ads, mailers, and leave behinds
- Deliver personalized interactive experiences once the code is scanned
- Measure performance from your print campaigns like never before
Link Organic and Paid Social to Interactive Experiences
That Run in the Social Browser
- Meet HCPs and patients where they spend their time
- Engage audiences with personalized social media-like experiences
- Drive next best action engagement that delivers measurable brand impact
Direct Experiences Solution Examples
Use Ads to Drive HCPs or Patients to a Personalized Digital Experience
- Link Stories to third-party publisher display ads, SEM ads, and text ads
- Activate audiences with interactive content that boosts engagement
- Measure performance by different channel drivers to see what works best
Replace Long-Form Emails With Snackable Emails That Link to Stories
- Use email copy and images as the hook to get HCPs and patients intrigued
- Plant an email CTA that gets audiences to click the link to the Story
- Personalize the Story content experience based on segmentation data
Add QR Codes to Print Materials That Take Audiences to Personalized Experiences
- Create personalized QR codes for journal ads, mailers, and leave behinds
- Deliver personalized interactive experiences once the code is scanned
- Measure performance from your print campaigns like never before
Link Organic and Paid Social to Interactive Experiences That Run in the Social Browser
- Meet HCPs and patients where they spend their time
- Engage audiences with personalized social media-like experiences
- Drive next best action engagement that delivers measurable brand impact
DATA AND ANALYTICS
Measure Brand Impact and Feed Omnichannel Campaigns
- Seamlessly capture user engagement activity
- Continuously track performance with a real-time web dashboard
- Easily obtain contextual insights around audience behavior and message effectiveness
- Securely export first-party engagement data to your CRM or CDP
DATA AND ANALYTICS
Measure Brand Impact and Feed Omnichannel Campaigns
- Seamlessly capture user engagement activity
- Continuously track performance with a real-time web dashboard
- Easily obtain contextual insights around audience behavior and message effectiveness
- Securely export first-party engagement data to your CRM or CDP
Why should I drive HCPs or patients directly to a digital story instead of my website?
Stories deliver personalized experiences, are highly interactive, present next action CTAs to drive conversions, have analytics built in, and guide audiences through preset messages similar to how a rep might deliver a sales call.
But, if you want to use Stories while still pointing all drivers to your website, you can.
See how to embed digital experiences into your website.
What is the best driver to Stories?
Emails, social media, & QR codes work really well, but endemic banner ads running on specialty publisher sites produce the highest quality engagement with Stories. Ads also send a high quantity of traffic to your Story over time.
Can Stories be used on more than one channel at a time?
Yes! Create Stories once and share them everywhere. There is no limit to the number of channels that you can use.
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