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Break Through to Busy Patients

With immersive Instagram-style stories designed specifically for pharma brands

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Digital stories increase patient engagement like nothing else can

70%

Patient Participation

45%

Message Consumption Rate

15%

CTA Conversion Rate

2x

Avg. Time Spent on Brand Website

Consumers want content in story format. Now life science brands can deliver.

Stories are a set of content pages woven together to create an engaging linear experience that's hosted on a URL like a microsite.

Benefits

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Break through the clutter

Deliver an immersive experience personalized to patients' interests.

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Provide convenience

Patients can quickly consume bite-sized content on their device, on their time.

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Increase patient engagement

Combine storytelling with interactivity to motivate patient behavior.

What customers are saying

"The story was easy to navigate, informative and concise. STORYSOFT allows us to be innovative in how we engage audiences."

Gina D., Director, Amgen

Pharma-specific features

Everything a marketer needs to effectively engage patients in today's environment.

Custom story templates leveraging responsive design with mobile-first UX

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Integrated compliance features built specifically for pharma

Story builder uses approved brand assets for fast story creation and MLR approval

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Call-to-action buttons drive patients to download resources, register for a CRM program & more

Integrated personalization through 'choose your own adventure' stories

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See how pharma brands use STORYSOFT

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MULTICHANNEL STORYTELLING

Create stories once. Share them everywhere.

  • Stories are hosted on a URL like a micro-site.
  • Share a link to stories with patients through email, text message, social media, QR codes, display ads, SEM ads, and websites.
  • Patients click the link to access the story on their device.

Story ideas for patient marketing

Patient pov

Testimonial

Spotlight patients who've had success with your product.

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Instructional

Deliver an interactive step-by-step guide to starting therapy.

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Aspirational

Show patients how much better life can be when on therapy.

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Motivational

Send monthly stories designed to keep patients on therapy.

Instant access to actionable patient engagement data

See how patients move through the story

Analyze which content patients are interested in, what actions they take, and even where they drop off.

Learn which channels work best

Break down patient engagement data by channel (ie. CRM emails generate the most traffic, QR codes drive the most engaged patients, etc).

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View what actions patients take

See what content is holding patients' attention, and the interactive elements they engage with most.

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See how STORYSOFT can work for your brand

First Name *
Last Name *
Company Email *