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Break Through to Busy HCPs

With immersive Instagram-style stories designed specifically for pharma brands

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Digital stories increase physician engagement like nothing else can

70%

HCP Participation

45%

Message Consumption Rate

15%

CTA Conversion Rate

2x

Avg. Time Spent on Brand Website

Let physicians engage with your brand on their terms

A story is a set of content pages strung together to create an engaging linear experience that's hosted on a URL like a microsite.

Benefits

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Break through the clutter

Deliver an immersive experience personalized to HCP's interests.

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Provide convenience

HCPs can quickly consume bite-sized content on their device, on their time.

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Increase physician engagement

Combine storytelling with interactivity to drive physician behavior.

What customers are saying

"Of all our tactics, STORYSOFT has the highest likelihood to have our new data actually heard by physicians because it's interactive, engaging, and simple."

Amna H., Marketing Director, Amgen

Pharma-specific features

Everything a marketer needs to effectively engage HCPs in today's environment.

Custom story templates leveraging responsive design with mobile-first UX

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Integrated compliance features built specifically for pharma

Story Builder uses approved brand assets for fast story creation and MLR approval

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Call-to-action buttons drive HCPs to order samples, book a rep visit, access resources & more

Integrated personalization helps tailor stories to HCPs' interests

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See how pharma brands use STORYSOFT

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MULTICHANNEL STORYTELLING

Create stories once. Share them everywhere.

  • Stories are hosted on a URL like a microsite.
  • Share a link to stories with physicians through email, text message, sales reps, social media, QR codes, display ads, and SEM ads.
  • Physicians click the link to access the story on their device.

Story ideas for physician marketing

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Unmet need

Deliver unbranded disease awareness stories to HCPs.

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E-detail

Convert your sales aid into a virtual detail using voiceover.

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Patient POV

Share branded patient stories that make your product the hero.

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KOL testimonial

Spotlight KOLs explaining why they use your product.

Instant access to actionable physician engagement data

See how physicians move through the story

Analyze which content physicians are interested in, what actions they take, and even where they drop off.

Learn which channels work best

Break down physician engagement data by channel (ie. CRM emails generate the most traffic, Speaker programs drive the most engaged physicians, and Print pieces convert the fewest physicians).

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View physician level insights

Obtain physician level data that can be transferred back to your CRM or SFA.

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See how STORYSOFT can work for your brand

First Name*
Last Name*
Company Email*