2023’s Super Bowl Commercials Leverage Celebrity and Nostalgia Super Bowl Sunday is for two types of people: the ones there for football and the ones there for the halftime show and commercials. Residing in the latter camp, I thought we could take a look at some of the more compelling Super Bowl commercials of the night, from T-Mobile’s goofy ode to Grease…

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Marketing Mavens: Orangetheory Masters Community Marketing

Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing is effective because it relies on fostering meaningful connections centered around one’s business, thereby increasing customer loyalty. I can vouch for Orangetheory’s irresistible pull. They…

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