It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories… Read More »Improve Marketing Performance with These 4 Literary Devices
“Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for… Read More »Reimagine the Patient Registration Experience
Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and… Read More »Mastering Detailed Storytelling in Advertising
Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition.… Read More »Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself… Read More »Creating Mirror Experiences in Marketing
As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries… Read More »Pharmaceutical Brand Worldbuilding
Persuasion marketing cuts to your core. It targets one’s deepest, often innate desires or fears. In Storynomics, a marketing book written by Robert McKee and Thomas Gerace, they write of… Read More »The Art of Persuasion Marketing
Super Bowl Sunday is for two types of people: the ones there for football and the ones there for the halftime show and commercials. Residing in the latter camp, I… Read More »2023’s Super Bowl Commercials Leverage Celebrity and Nostalgia
The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation… Read More »Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices