When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out. What… Read More »Get HCPs and Patients to Take High Value Actions on Your Site
https://storysoft.io/wp-content/uploads/2023/08/hook-your-audience.mp3 Can I tell you a secret? If your marketing content doesn’t hook your audience immediately, you’ve lost. Maybe that’s not so secret, but I’ve got your attention now, haven’t… Read More »Hook Your Audience: Marketing Tips Inspired by British Airways
https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-1.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural… Read More »The Power of Storytelling in Pharma Marketing
https://storysoft.io/wp-content/uploads/2023/07/brand-aura-audio.mp3 The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products.… Read More »Make Your Brand Shine: Defining Brand Auras
https://storysoft.io/wp-content/uploads/2023/06/modern-ads.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box.… Read More »4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the… Read More »Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with… Read More »Boost Brand Awareness: Make Your Featured Image an Ad
https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing… Read More »The Unexpected Patient Engagement Solution: Humor Marketing
https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the… Read More »Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions