hook-your-audience-cover

Hook Your Audience: Marketing Tips Inspired by British Airways

https://storysoft.io/wp-content/uploads/2024/01/hook-your-audience-1.mp3 Can I tell you a secret? If your marketing content doesn’t hook your audience immediately, you’ve lost.   Maybe that’s not so secret, but I’ve got your attention now, haven’t I? No one can resist feeling like they’re in on something hush-hush.    Why is an instant hook so crucial?    Think of a…

Read More
storytelling-in-pharma

The Power of Storytelling in Pharma Marketing

https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-2.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…

Read More
make-your-brand-shine

Make Your Brand Shine: Defining Brand Auras

https://storysoft.io/wp-content/uploads/2024/01/brand-aura-audio-1.mp3 The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products. When competition is so fierce, you have to bolster your branding to make your brand shine. Defining your brand aura is a great place to…

Read More
modern-advertising

4 Examples of Modern Advertising That Live Outside the Box

https://storysoft.io/wp-content/uploads/2023/06/modern-ads-1.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising.   Think outside the box. Color outside the lines. Do anything but be predictable. Explore your creative side to wow consumers.   I’ve compiled a list of ads released…

Read More
patient-engagement

Increase Patient Engagement by Telling a Hero vs. Villain Story

https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle.   To make a positive impression…

Read More
boost-brand-awareness

Boost Brand Awareness: Make Your Featured Image an Ad

https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad-2.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a photo—frequently having only a tenuous link to the topic—and an engaging headline. The images are eye-catching, but they’re not valuable, meaning they don’t boost…

Read More
patient-engagement-solution

The Unexpected Patient Engagement Solution: Humor Marketing

https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero.    Humor can tackle heavy subjects and package them in a way that’s more palatable…

Read More
creative-branding

Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions

https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the beverage market, its outstanding creative branding efforts leading the charge.   Oatly was founded in the early 90s by two Swedish brothers looking to create…

Read More
brand-loyalty

Curate Desirable Brand Badges to Boost Brand Loyalty

https://storysoft.io/wp-content/uploads/2024/01/brand-badges-1.mp3 We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland boots on and the girl seemingly superglued to her Doc Martens. That is brand loyalty in its highest form.    Fashion choices like those…

Read More