Posts by Ashley Myers
Curate Desirable Brand Badges to Boost Brand Loyalty
https://storysoft.io/wp-content/uploads/2024/01/brand-badges-1.mp3 We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland boots on and the girl seemingly superglued to her Doc Martens. That is brand loyalty in its highest form. Fashion choices like those…
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Empathy in Marketing: Convert Consumers with Kindness
https://storysoft.io/wp-content/uploads/2023/04/empathy-in-marketing-4.mp3 When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon empathy. Empathy in marketing has unimaginable power. It transfers the feelings of the protagonist to the consumer, getting them invested in the story’s trajectory.…
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The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users. HCPs and patients should feel like they are at the center of your brand’s universe, their…
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Improve Marketing Performance with These 7 Literary Devices
It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories aren’t powerful by accident. Writers use tools known as literary devices to knead, sweeten, and season their work. To elevate the stories you tell and…
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Reimagine the Patient Registration Experience
https://storysoft.io/wp-content/uploads/2023/03/Reimagining-the-Patient-Registration-Experience.mp3 “Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for targeted patients, thereby increasing signups. How can you give your patient program registration form the facelift it so desperately needs? By reshaping it into…
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Mastering Detailed Storytelling in Advertising
https://storysoft.io/wp-content/uploads/2024/01/mastering-detailed-storytelling-1.mp3 Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and hearts opening to not just the story you tell but your brand as well. Draw out emotions with detail Would you be more inclined…
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Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
https://storysoft.io/wp-content/uploads/2024/01/universal-mirror-experiences-1.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition. Those “I see myself in you” or even “I am you” moments are brought to life, the “you” being the main character in a…
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Creating Mirror Experiences in Marketing
https://storysoft.io/wp-content/uploads/2023/03/Creating-Mirror-Experiences-in-Marketing.mp3 Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself rooting for their success as if it was your own? If so, you’ve been struck by a mirror experience. Mirror experiences in marketing compel…
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Pharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2024/01/pharma-brand-worldbuilding-1.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Let’s step back for a moment and briefly discuss what worldbuilding…
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