Posts by Ashley Myers
4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/06/modern-ads-1.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box. Color outside the lines. Do anything but be predictable. Explore your creative side to wow consumers. I’ve compiled a list of ads released…
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Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
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Boost Brand Awareness: Make Your Featured Image an Ad
https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad-2.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a photo—frequently having only a tenuous link to the topic—and an engaging headline. The images are eye-catching, but they’re not valuable, meaning they don’t boost…
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The Unexpected Patient Engagement Solution: Humor Marketing
https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero. Humor can tackle heavy subjects and package them in a way that’s more palatable…
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Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions
https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the beverage market, its outstanding creative branding efforts leading the charge. Oatly was founded in the early 90s by two Swedish brothers looking to create…
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Curate Desirable Brand Badges to Boost Brand Loyalty
https://storysoft.io/wp-content/uploads/2024/01/brand-badges-1.mp3 We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland boots on and the girl seemingly superglued to her Doc Martens. That is brand loyalty in its highest form. Fashion choices like those…
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Empathy in Marketing: Convert Consumers with Kindness
https://storysoft.io/wp-content/uploads/2023/04/empathy-in-marketing-4.mp3 When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon empathy. Empathy in marketing has unimaginable power. It transfers the feelings of the protagonist to the consumer, getting them invested in the story’s trajectory.…
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The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users. HCPs and patients should feel like they are at the center of your brand’s universe, their…
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Improve Marketing Performance with These 7 Literary Devices
It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories aren’t powerful by accident. Writers use tools known as literary devices to knead, sweeten, and season their work. To elevate the stories you tell and…
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