Market segmentation is a valuable tool for marketers, as it fine-tunes and customizes communication with consumers. Pharmaceutical companies would do well to utilize patient segmentation, resulting in better connections with… Read More »Patient Segmentation for Deeper Connection
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost… Read More »HCP Segmentation for Effective Personalization
Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s… Read More »Why Omnichannel Pharma is the New HCP and Patient Engagement Solution