Personalized Content

Data Storytelling: How Spotify Wrapped Hooks the World

The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few… Read More »Data Storytelling: How Spotify Wrapped Hooks the World

Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70%… Read More »It’s Time to Prioritize Personalization: Today’s Examples