https://storysoft.io/wp-content/uploads/2023/02/conversational-marketing.mp3 The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization… Read More »Conversational Marketing: Meet Customers at a Human Level
The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few… Read More »Data Storytelling: How Spotify Wrapped Hooks the World
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70%… Read More »It’s Time to Prioritize Personalization: Today’s Examples