https://storysoft.io/wp-content/uploads/2023/08/hook-your-audience.mp3 Can I tell you a secret? If your marketing content doesn’t hook your audience immediately, you’ve lost. Maybe that’s not so secret, but I’ve got your attention now, haven’t… Read More »Hook Your Audience: Marketing Tips Inspired by British Airways
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might… Read More »Practicing Empathetic Marketing in the Life Sciences
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to… Read More »3 Marketing Resolutions to Add to Your 2023 List