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Posts Tagged ‘empathy’

Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing

By Ashley Myers | June 15, 2022

Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase.   Directed by Kim Gehrig, “Strangers” is somewhat of a master class in storytelling. Empathy is at its core, bolstered by cinematic sound effects and literary devices such as suspense.  …

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