patient-engagement-solution

The Unexpected Patient Engagement Solution: Humor Marketing

https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero.    Humor can tackle heavy subjects and package them in a way that’s more palatable…

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