Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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QR Codes Done Right: Reduce Friction with Direct Mailer Postcards
Don’t hide your QR codes under layers of packaging. Reduce friction with direct mailer postcards. Picture this: you receive two pieces of mail from two different healthcare brands, an…
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Go Evergreen: Keep Your Healthcare Brand Website Fresh
If one of your ultimate marketing objectives is to drive HCPs and patients to your site, your biggest focus should be your website content. What is your target audience landing…
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Why Storytelling Sticks: The Power of Stories Over Stats in Healthcare Marketing
Storytelling is vital to the human experience and to the way we process information. This means storytelling marketing is not a modern novelty but rather an age-old necessity. Storytelling in…
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Supercharge Healthcare Brand Impact with These 10 Stories
Storytelling sells, but more than that it moves and connects us. A meaningful story echoes within its target like a heartbeat. To supercharge healthcare brand impact, you have to lead…
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Increase Time with Physicians by Ditching the Field-Triggered Emails
Reps need a new way to increase time with physicians. Why? Access to physicians has been steadily declining, driving reps to turn to email to grab HCP attention. The problem?…
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Reduce Pharma Website Bounce Rates with Personalized Digital Experiences
Do your HCP and patient websites look the same as your competitors’? To reduce pharma website bounce rates, you need to stand out from the rest. It’s time to…
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Increase Healthcare Sales Rep Time with HCPs Using Digital Experiences
The time healthcare sales reps get to spend with HCPs is collapsing. Help increase healthcare sales rep time with HCPs by using digital experiences as interactive leave behinds. Bridging the…
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A Step-by-Step Guide: Make Healthcare Marketing Content More Engaging
There’s no shortage of healthcare marketing content out there, but its lack of variety results in a bland sea of sameness. What there is a shortage of is fresh, innovative…
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Generate Actionable Insights with STORYSOFT
Sifting through dense piles of jumbled third-party data is the bane of every healthcare marketer’s existence. Oftentimes it’s an unintelligible mess that does little to help indicate which marketing messages…
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