Posts by Ryan Taft
Instagram Stories for Brands: Is the Juice Worth the Squeeze?
Instagram Stories for brands. It seems like a no-brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly what we are going to dig into. Marketers are in a global battle for attention, not just from competitors, but from every person and…
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The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment. QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…
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The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and retention. Filling this gap would instantly boost our conversion rates, ROI, and retention rates. Storytelling can help fill the gap, but in order to understand…
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Add Prospects to Your CRM Database Using Storytelling
Customers are the lifeblood of any successful business. Having a strong customer acquisition strategy helps brands fill the customer funnel. It starts with lead generation, and adding prospects to your CRM database. CRM stands for Customer Relationship Management. Once new prospects have been added to a CRM database, you can use compelling text…
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Types of Stories Brands Can Tell: The Ultimate List
You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories your brand can tell. The big thing to remember with storytelling is that it’s limited only by your imagination. For brands who make…
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2 Personalized Marketing Examples to Help Your Brand Stand Out
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me. Personalized marketing is how brands will succeed in the future of marketing. In this article, we’ll take a look at three personalized marketing examples to…
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Successful Product Marketing Starts with Storytelling
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if you want them to pay a premium for your product, you need to give them a good reason. To succeed in this environment, brands need…
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The Future of Marketing is Personalized Digital Storytelling
The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the right channel. In a cluttered global marketplace, attention is a marketers biggest asset. In order to break through the clutter, capture and hold…
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Interactive Storytelling in Marketing: Is the Hype Real?
The time is now for interactive storytelling in marketing. Various factors are coming together that all point towards brands needing to find a way to break through the clutter, emotionally-connect with consumers, and expedite sales. For us, the hype is very real when it comes to interactive storytelling in marketing. Here’s why… Marketing in…
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