Branding
Make Your Brand Shine: Defining Brand Auras
https://storysoft.io/wp-content/uploads/2024/01/brand-aura-audio-1.mp3 The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products. When competition is so fierce, you have to bolster your branding to make your brand shine. Defining your brand aura is a great place to…
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Boost Brand Awareness: Make Your Featured Image an Ad
https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad-2.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a photo—frequently having only a tenuous link to the topic—and an engaging headline. The images are eye-catching, but they’re not valuable, meaning they don’t boost…
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Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions
https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the beverage market, its outstanding creative branding efforts leading the charge. Oatly was founded in the early 90s by two Swedish brothers looking to create…
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Curate Desirable Brand Badges to Boost Brand Loyalty
https://storysoft.io/wp-content/uploads/2024/01/brand-badges-1.mp3 We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of Timberland boots on and the girl seemingly superglued to her Doc Martens. That is brand loyalty in its highest form. Fashion choices like those…
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Color Psychology Part Three: Pink Branding
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing effects, pink is more complex than you might think. If you missed our blog on the psychology of red, check that out. If you’re caught…
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Color Psychology Part Two: Marketing with Red
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of blood and roses. Flip it for danger or desire, varied shades within each. If you missed part one of our color psychology series, click…
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Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens. You probably don’t drink your morning coffee and wonder, how does this color make me feel? But, when you are soaking in serenity under a…
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