https://storysoft.io/wp-content/uploads/2023/07/brand-aura-audio.mp3 The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products.… Read More »Make Your Brand Shine: Defining Brand Auras
https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with… Read More »Boost Brand Awareness: Make Your Featured Image an Ad
https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the… Read More »Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions
https://storysoft.io/wp-content/uploads/2023/04/brand-badges.mp3 We all have brands that are so integral to our lives they’ve become a part of who we are. Like the guy who’s never seen without a pair of… Read More »Curate Desirable Brand Badges to Boost Brand Loyalty
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing… Read More »Color Psychology Part Three: Pink Branding
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of… Read More »Color Psychology Part Two: Marketing with Red
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens.… Read More »Color Psychology: Leveraging Colors in Marketing