Pharma Marketing
Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
https://storysoft.io/wp-content/uploads/2023/02/dexcom-1.mp3 The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation Nick Jonas. The ad might not have millions of YouTube views like those sponsored by brands such as Pepsi and T-Mobile, but 160K is…
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Practicing Empathetic Marketing in the Life Sciences
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open. One commendable moment of empathy in the life sciences that comes…
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