Pharma Marketing
4 Digital Leave Behind Ideas for Healthcare Sales Reps
If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds. Stories are personalized digital experiences containing core brand messages and engaging interactive elements. They function similarly to social media stories and are pharma-compliant. They’re designed to extend sales calls, keeping your brand…
Read MoreHow to Activate HCPs at Conferences
Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of competing displays? Three words: personalized digital experiences. These unique experiences will activate HCPs at conferences, driving them to take more high value actions. Activate HCPs…
Read MoreGet HCPs and Patients to Take High Value Actions on Your Site
When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out. What better way to capture HCP and patient attention than with social media-style experiences? If the billions of social media users are any indication, bite-sized…
Read MoreThe Power of Storytelling in Pharma Marketing
https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-2.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…
Read MoreIncrease Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
Read MoreThe Unexpected Patient Engagement Solution: Humor Marketing
https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero. Humor can tackle heavy subjects and package them in a way that’s more palatable…
Read MoreThe Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users. HCPs and patients should feel like they are at the center of your brand’s universe, their…
Read MoreReimagine the Patient Registration Experience
https://storysoft.io/wp-content/uploads/2023/03/Reimagining-the-Patient-Registration-Experience.mp3 “Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for targeted patients, thereby increasing signups. How can you give your patient program registration form the facelift it so desperately needs? By reshaping it into…
Read MorePharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2024/01/pharma-brand-worldbuilding-1.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Let’s step back for a moment and briefly discuss what worldbuilding…
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