Pharma Marketing
The Power of Storytelling in Pharma Marketing
https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-2.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…
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Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
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The Unexpected Patient Engagement Solution: Humor Marketing
https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero. Humor can tackle heavy subjects and package them in a way that’s more palatable…
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The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users. HCPs and patients should feel like they are at the center of your brand’s universe, their…
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Reimagine the Patient Registration Experience
https://storysoft.io/wp-content/uploads/2023/03/Reimagining-the-Patient-Registration-Experience.mp3 “Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for targeted patients, thereby increasing signups. How can you give your patient program registration form the facelift it so desperately needs? By reshaping it into…
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Pharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2024/01/pharma-brand-worldbuilding-1.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Let’s step back for a moment and briefly discuss what worldbuilding…
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Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
https://storysoft.io/wp-content/uploads/2023/02/dexcom-1.mp3 The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation Nick Jonas. The ad might not have millions of YouTube views like those sponsored by brands such as Pepsi and T-Mobile, but 160K is…
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Practicing Empathetic Marketing in the Life Sciences
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open. One commendable moment of empathy in the life sciences that comes…
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