Add TikTok-like Experiences to Your Healthcare Brand Website

Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage the same short-form digital content to appeal to the needs of the modern HCP and patient, adding TikTok-like experiences to their healthcare brand website.  …

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A TikTok Alternative for Healthcare Brands

Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it would be easier to list those not using the platform. While there are members of the healthcare space on TikTok, compliance is a big concern.…

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How Your Healthcare Brand Can Leverage QR Codes

QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in coffee shops…but what about in the life sciences industry? Your healthcare brand could leverage QR codes to share branded content with HCPs and patients, encouraging…

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Increase Healthcare Sales Rep Impact With Personalized Digital Stories

The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences.   Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. Create &…

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4 Digital Leave Behind Ideas for Healthcare Sales Reps

If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds.   Stories are personalized digital experiences containing core brand messages and engaging interactive elements. They function similarly to social media stories and are pharma-compliant. They’re designed to extend sales calls, keeping your brand…

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How to Activate HCPs at Conferences

Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of competing displays? Three words: personalized digital experiences. These unique experiences will activate HCPs at conferences, driving them to take more high value actions. Activate HCPs…

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High value actions

Get HCPs and Patients to Take High Value Actions on Your Site

When so much capital is put toward driving traffic to, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out.    What better way to capture HCP and patient attention than with social media-style experiences? If the billions of social media users are any indication, bite-sized…

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The Power of Storytelling in Pharma Marketing If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…

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Increase Patient Engagement by Telling a Hero vs. Villain Story If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle.   To make a positive impression…

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