A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
TikTok’s popularity soared in 2020, home-bound people finding solace in the app as we entered these widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight.… Read More »The Rise of Pharma TikTok
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of… Read More »Why Snackable Content Is the Future of Pharma Marketing
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not… Read More »Use Snackable Content to Engage Consumers