Snackable Content
Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…
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The Rise of Pharma TikTok
TikTok’s popularity soared in 2020, home-bound folks finding solace in the app as we entered the widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight. Musicians played under the digital spotlight. Artists, fitness coaches, actors, chefs…most everyone found a rapt audience on TikTok. This extends to the pharmaceutical industry. Pharma…
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The Reign of Brevity: Why Snackable Content Maximizes Engagement
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok or a baby boomer reading a brief article, you’re snacking on text or graphics, not devouring a full meal of information. Snackable content maximizes engagement…
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Why Snackable Content Is the Future of Pharma Marketing
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of inundating HCPs with an entire website’s worth of information to sift through inefficiently, guide them through a brief but immersive digital experience on their…
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Use Snackable Content to Engage Consumers
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not extend that to all marketing, creating those same experiences for consumers outside of social media? We’re all consumers. Put yourself in your customer’s shoes. …
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