Standing out online is a challenge for brand marketers that gets increasingly difficult every day. With so many paths to choose from, it can be difficult to know where to spend your time as marketers' attention is split between more and more platforms.
A recent study from the eMarketer Pro database shared some interesting statistics on what makes brands stand out online:
The three main ways that internet users see brands as stand-outs is through audience engagement, transparency, and strong customer service. These three attributes also correspond to storytelling marketing.
Standing Out Online Through Storytelling
Stories are some of the most engaging ways to connect with audiences. In a world filled with distraction, attention is a marketer’s most valuable asset. Storytelling captures an audience’s attention and holds it in suspense until the narrative is finished.
Stories trigger the release of oxytocin, dopamine, and serotonin in the brain. Since audience engagement is important to 61% of internet users, marketers should take advantage of users' natural chemical reactions.
Additionally, brands can stand out online by establishing trust and transparency with their audiences. Trust is tried and true. The impact of a trusting brand-consumer relationship is extremely important because 95% of purchase decisions are driven by subconscious emotions.
Marketers can establish trust by creating great stories. Audiences naturally make connections with characters in stories, leading them to feel more inclined towards your brand. Showing your audience that you understand their situation by tapping into a universal feeling brings consumers confidence in your company.
Excellent customer service is also key to standing out online. Customers simply want to feel seen and heard. Proving to your audience that your brand cares can be facilitated through stories, too.
Platforms such as STORYSOFT encompass all three of these most popular reasons that brands stand out online. Interactive tools such as polls, buttons, and movement allow users to engage directly with their stories and make a connection with the brand. Telling brand stories is doable for any marketer, and consumers develop a sense of trust the more they know about a brand. When these things combine, it allows for better consumer experience. Start your free STORYSOFT trial to start standing out online!