Standing out online is a challenge for brand marketers that gets increasingly difficult every day. With so many paths to choose from, it can be difficult to know where to… Read More »Standing Out Online as a Brand on Social Media
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in… Read More »3 Trends for Marketing Beauty in 2020
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from… Read More »Persuading Audiences Through Storytelling
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the… Read More »Why Does Nostalgia Sell?
“This product changed my life.” “I couldn’t have done it without this product.” “I can accomplish more with this product.” How often do you hear these types of statements in… Read More »Storytelling in Sales: A Seller’s Best Skill
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing… Read More »Emotional Marketing in 2020
Balancing the demands of different target markets can be tricky. Make the most of your resources by creating scalable marketing content through storytelling. Marketing personalization is becoming increasingly necessary to… Read More »Creating Scalable Marketing Content
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms of… Read More »Using Storytelling in B2B Marketing
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped with… Read More »How To Tell A Great Story for Your Brand