It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories… Read More »Improve Marketing Performance with These 4 Literary Devices
Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and… Read More »Mastering Detailed Storytelling in Advertising
Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself… Read More »Creating Mirror Experiences in Marketing
Persuasion marketing cuts to your core. It targets one’s deepest, often innate desires or fears. In Storynomics, a marketing book written by Robert McKee and Thomas Gerace, they write of… Read More »The Art of Persuasion Marketing
More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within… Read More »The Building Blocks of Your Brand World
Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional… Read More »Immersive Brand Worldbuilding
Senior UX designer Jon Yablonski compiled a list of UX laws built on the basis of psychology and the trends seen in how humans perceive various aspects of design. In… Read More »STORYSOFT’S UX Laws Guide for Digital Storytelling
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to… Read More »3 Marketing Resolutions to Add to Your 2023 List
When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry… Read More »Seasonal Nostalgia Marketing