When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry… Read More »Seasonal Nostalgia Marketing
The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should… Read More »The Perfect Recipe for Holiday Marketing
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are… Read More »The Power of Perspective: Vrbo Shows Us How Our Story Begins
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its… Read More »STORYSOFT’s ABT Framework Guide
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every… Read More »How to Write a Strong Hook for Your Ads
We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is… Read More »The Science Behind Storytelling: When You Give a Brain a Story
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is… Read More »Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Standing out online is a challenge for brand marketers that gets increasingly difficult every day. With so many paths to choose from, it can be difficult to know where to… Read More »Standing Out Online as a Brand on Social Media