Storytelling Strategy
Storytelling in Sales: A Seller’s Best Skill
“This product changed my life.” “I couldn’t have done it without this product.” “I can accomplish more with this product.” How often do you hear these types of statements in advertisements and marketing campaigns? These statements are common themes in product stories that bring their impacts to life. By selling products through…
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Creating Scalable Marketing Content
Balancing the demands of different target markets can be tricky. Make the most of your resources by creating scalable marketing content through storytelling. Marketing personalization is becoming increasingly necessary to succeed in the digital marketing world. Personalized recommendations can provide immense value for consumers, but present many challenges for marketers. While a standalone algorithm…
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Using Storytelling in B2B Marketing
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms of B2C marketing. However, storytelling can be just as powerful for a B2B audience. People have an innate love for narratives and human connection.…
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The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment. QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…
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The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and retention. Filling this gap would instantly boost our conversion rates, ROI, and retention rates. Storytelling can help fill the gap, but in order to understand…
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Add Prospects to Your CRM Database Using Storytelling
Customers are the lifeblood of any successful business. Having a strong customer acquisition strategy helps brands fill the customer funnel. It starts with lead generation, and adding prospects to your CRM database. CRM stands for Customer Relationship Management. Once new prospects have been added to a CRM database, you can use compelling text…
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Types of Stories Brands Can Tell: The Ultimate List
You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories your brand can tell. The big thing to remember with storytelling is that it’s limited only by your imagination. For brands who make…
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Why Storytelling Matters to Marketers
In today’s world people are inundated with marketing messages. Cutting through the clutter just to have a chance to resonate with the audience is the most critical first step a marketer can take. That’s why storytelling matters. Stories can help brands break through. When you consider the following stats, it’s fair to say that…
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Storytelling 101: Become a Better Storyteller
Storytelling is a form of art. The art of storytelling. Storytelling is not something that can be learned overnight, but starting with storytelling 101 will put you on the right path. It’s a process of mastery which is accomplished over time. Mastering storytelling takes commitment, creativity, vision, and skill. For marketers, mastering storytelling 101…
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