Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and… Read More »Mastering Detailed Storytelling in Advertising
Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition.… Read More »Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself… Read More »Creating Mirror Experiences in Marketing
Persuasion marketing cuts to your core. It targets one’s deepest, often innate desires or fears. In Storynomics, a marketing book written by Robert McKee and Thomas Gerace, they write of… Read More »The Art of Persuasion Marketing
Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as… Read More »Practicing Empathetic Marketing in the Life Sciences
When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry… Read More »Seasonal Nostalgia Marketing
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every… Read More »How to Write a Strong Hook for Your Ads
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from… Read More »Persuading Audiences Through Storytelling