Empathy in Marketing: Convert Consumers with Kindness

https://storysoft.io/wp-content/uploads/2023/04/empathy-in-marketing-4.mp3 When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon empathy. Empathy in marketing has unimaginable power. It transfers the feelings of the protagonist to the consumer, getting them invested in the story’s trajectory.…

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Mastering Detailed Storytelling in Advertising

https://storysoft.io/wp-content/uploads/2024/01/mastering-detailed-storytelling-1.mp3 Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and hearts opening to not just the story you tell but your brand as well.  Draw out emotions with detail Would you be more inclined…

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Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You

https://storysoft.io/wp-content/uploads/2024/01/universal-mirror-experiences-1.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition. Those “I see myself in you” or even “I am you” moments are brought to life, the “you” being the main character in a…

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Creating Mirror Experiences in Marketing

https://storysoft.io/wp-content/uploads/2023/03/Creating-Mirror-Experiences-in-Marketing.mp3 Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself rooting for their success as if it was your own? If so, you’ve been struck by a mirror experience.  Mirror experiences in marketing compel…

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The Art of Persuasion Marketing

https://storysoft.io/wp-content/uploads/2024/01/persuasion-marketing-1.mp3 Persuasion marketing cuts to your core. It targets one’s deepest, often innate desires or fears. In Storynomics, a marketing book written by Robert McKee and Thomas Gerace, they write of “touch[ing] people’s basic, unchanging instincts” to persuade them to buy your product. (Storynomics, Page 25) To successfully implement persuasion marketing techniques, you need to…

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Practicing Empathetic Marketing in the Life Sciences

https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open.     One commendable moment of empathy in the life sciences that comes…

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Seasonal Nostalgia Marketing

When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry of nostalgia. Here are some ways you can incorporate nostalgia into your ads this holiday season: Rekindle youth For many of us, the holiday season…

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How to Write a Strong Hook for Your Ads

In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every powerful story begins with a strong hook; ads are no exception.   How can you expect to reel in customers if you don’t hook them…

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