Posts Tagged ‘Emotional Marketing’
Persuading Audiences Through Storytelling
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from Blair Warren, an author and persuasion scholar, stands out: “People will do anything for those who encourage their dreams, justify their failures, allay their fears,…
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Emotional Marketing in 2020
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing to a make a connection with your audience? Right now, marketers around the world have their eyes locked on the future. “Oh, after COVID-19,…
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A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or sharing, emotional appeal pushes people to take the extra step in the process. This may seem like a no-brainer, but mastering emotional marketing is…
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