STORYSOFT’s ABT Framework Guide

There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its presence and trampled over a book’s pages or hurtled off a storyteller’s tongue. Stories can be short or long, prose or verse, simple or complex.…

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Instagram Stories for Brands: Is the Juice Worth the Squeeze?

Instagram Stories for brands. It seems like a no-brainer…   The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly what we are going to dig into.   Marketers are in a global battle for attention, not just from competitors, but from every person and…

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The Next Great Marketing Nexus: Storytelling and Personalization

No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment.   QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…

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Types of Stories Brands Can Tell: The Ultimate List

You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories your brand can tell.   The big thing to remember with storytelling is that it’s limited only by your imagination.   For brands who make…

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Successful Product Marketing Starts with Storytelling

In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if you want them to pay a premium for your product, you need to give them a good reason. To succeed in this environment, brands need…

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How to Use Brand Storytelling to Break Through: The Ultimate Guide

Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck just happened. In today’s guide you’ll learn: The secret to why stories sell How to structure your brand stories for success How to use brand…

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