Posts Tagged ‘storytelling marketing’
Why Storytelling Sticks: The Power of Stories Over Stats in Healthcare Marketing
Storytelling is vital to the human experience and to the way we process information. This means storytelling marketing is not a modern novelty but rather an age-old necessity. Storytelling in healthcare marketing is no different. Every healthcare brand has a story. Every patient has a story. Those stories are hooks. What makes storytelling so…
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The Power of Storytelling in Pharma Marketing
https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-2.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…
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Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
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Empathy in Marketing: Convert Consumers with Kindness
https://storysoft.io/wp-content/uploads/2023/04/empathy-in-marketing-4.mp3 When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call upon empathy. Empathy in marketing has unimaginable power. It transfers the feelings of the protagonist to the consumer, getting them invested in the story’s trajectory.…
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Improve Marketing Performance with These 7 Literary Devices
It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories aren’t powerful by accident. Writers use tools known as literary devices to knead, sweeten, and season their work. To elevate the stories you tell and…
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Mastering Detailed Storytelling in Advertising
https://storysoft.io/wp-content/uploads/2024/01/mastering-detailed-storytelling-1.mp3 Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and hearts opening to not just the story you tell but your brand as well. Draw out emotions with detail Would you be more inclined…
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Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
https://storysoft.io/wp-content/uploads/2024/01/universal-mirror-experiences-1.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition. Those “I see myself in you” or even “I am you” moments are brought to life, the “you” being the main character in a…
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Creating Mirror Experiences in Marketing
https://storysoft.io/wp-content/uploads/2023/03/Creating-Mirror-Experiences-in-Marketing.mp3 Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find yourself rooting for their success as if it was your own? If so, you’ve been struck by a mirror experience. Mirror experiences in marketing compel…
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Pharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2024/01/pharma-brand-worldbuilding-1.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Let’s step back for a moment and briefly discuss what worldbuilding…
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