brand-world

The Building Blocks of Your Brand World

https://storysoft.io/wp-content/uploads/2024/01/building-blocks-of-brand-world-1.mp3 More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within stories, you’re looking at worlds within worlds. A note on brand worldbuilding This is the act of creating a branded world for your customers…

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brand-worldbuilding

Immersive Brand Worldbuilding

https://storysoft.io/wp-content/uploads/2023/01/immersive-brand-worldbuilding-1.mp3 Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional pursuits, marketers can leverage brand worldbuilding, too, becoming creative architects.  What is worldbuilding? Worldbuilding is as it sounds. It’s the process of creating a…

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marketing-resolutions

3 Marketing Resolutions to Add to Your 2023 List

Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to your marketing job. You are meant to grow along with your company and put your best foot forward. Here are some marketing resolutions to propel…

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holiday-marketing

The Perfect Recipe for Holiday Marketing

The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should fill customers with that same warmth. If your holiday ad doesn’t leave a customer either smiling or in tears of joy, it’s not doing its…

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Digital Story Builder: No Code Needed

Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best part? It can be built in mere minutes and no code is needed.   Starting from scratch The first course of action is crafting your…

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STORYSOFT’s ABT Framework Guide

There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its presence and trampled over a book’s pages or hurtled off a storyteller’s tongue. Stories can be short or long, prose or verse, simple or complex.…

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How to Write a Strong Hook for Your Ads

In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every powerful story begins with a strong hook; ads are no exception.   How can you expect to reel in customers if you don’t hook them…

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