Posts Tagged ‘storytelling marketing’
Immersive Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2023/01/immersive-brand-worldbuilding-1.mp3 Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional pursuits, marketers can leverage brand worldbuilding, too, becoming creative architects. What is worldbuilding? Worldbuilding is as it sounds. It’s the process of creating a…
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3 Marketing Resolutions to Add to Your 2023 List
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to your marketing job. You are meant to grow along with your company and put your best foot forward. Here are some marketing resolutions to propel…
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The Perfect Recipe for Holiday Marketing
The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should fill customers with that same warmth. If your holiday ad doesn’t leave a customer either smiling or in tears of joy, it’s not doing its…
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are the main character, and so am I. The style of filming makes it feel as if it is shown through our eyes. Starting in…
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Digital Story Builder: No Code Needed
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best part? It can be built in mere minutes and no code is needed. Starting from scratch The first course of action is crafting your…
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STORYSOFT’s ABT Framework Guide
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its presence and trampled over a book’s pages or hurtled off a storyteller’s tongue. Stories can be short or long, prose or verse, simple or complex.…
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Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a crinkled deck of cards or a cluster of dandelions. The power of nostalgia is infinite. Nostalgia awakens our youth and our joy in a…
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How to Write a Strong Hook for Your Ads
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every powerful story begins with a strong hook; ads are no exception. How can you expect to reel in customers if you don’t hook them…
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The Science Behind Storytelling: When You Give a Brain a Story
We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is so deeply ingrained in us that you might not think twice about your body’s reaction to it. The science behind storytelling explains those reactions. It…
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