If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero… Read More »Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/04/empathy-in-marketing-3.mp3 When you release a commercial, you’re marketing to the heart, not just the mind. To truly move consumers and open them up to your brand, you need to call… Read More »Empathy in Marketing: Convert Consumers with Kindness
https://storysoft.io/wp-content/uploads/2023/03/7-Literary-Devices.mp3 It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best… Read More »Improve Marketing Performance with These 7 Literary Devices
https://storysoft.io/wp-content/uploads/2023/03/mastering-detailed-storytelling.mp3 Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds… Read More »Mastering Detailed Storytelling in Advertising
https://storysoft.io/wp-content/uploads/2023/03/universal-mirror-experiences.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting… Read More »Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
https://storysoft.io/wp-content/uploads/2023/03/Creating-Mirror-Experiences-in-Marketing.mp3 Have you ever watched a commercial and become so invested in its main character that you felt as if you were experiencing what they were experiencing? Did you find… Read More »Creating Mirror Experiences in Marketing
https://storysoft.io/wp-content/uploads/2023/02/pharma-brand-worldbuilding.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other… Read More »Pharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2023/01/building-blocks-of-brand-world.mp3 More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories… Read More »The Building Blocks of Your Brand World
https://storysoft.io/wp-content/uploads/2023/01/immersive-brand-worldbuilding.mp3 Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for… Read More »Immersive Brand Worldbuilding