Why Does Nostalgia Sell?
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the… Read More »Why Does Nostalgia Sell?
storytelling marketing
Using Storytelling in B2B Marketing
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms of… Read More »Using Storytelling in B2B Marketing
How To Tell A Great Story for Your Brand
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped with… Read More »How To Tell A Great Story for Your Brand