In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are… Read More »The Power of Perspective: Vrbo Shows Us How Our Story Begins
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best… Read More »Digital Story Builder: No Code Needed
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its… Read More »STORYSOFT’s ABT Framework Guide
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of an… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every… Read More »How to Write a Strong Hook for Your Ads
We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is… Read More »The Science Behind Storytelling: When You Give a Brain a Story
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is… Read More »Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the… Read More »Why Does Nostalgia Sell?
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms of… Read More »Using Storytelling in B2B Marketing
