Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers”…
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Use Snackable Content to Engage Consumers
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not…
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Standing Out Online as a Brand on Social Media
Standing out online is a challenge for brand marketers that gets increasingly difficult every day. With so many paths to choose from, it can be difficult to know where to…
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3 Trends for Marketing Beauty in 2020
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in…
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Persuading Audiences Through Storytelling
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from…
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Why Does Nostalgia Sell?
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in…
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Storytelling in Sales: A Seller’s Best Skill
“This product changed my life.” “I couldn’t have done it without this product.” “I can accomplish more with this product.” How often do you hear these types…
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Emotional Marketing in 2020
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing…
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Creating Scalable Marketing Content
Balancing the demands of different target markets can be tricky. Make the most of your resources by creating scalable marketing content through storytelling. Marketing personalization is becoming increasingly necessary…
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