Activate HCPs with Interactive Rep-Delivered Leave Behinds
As reps are getting less and less time with HCPs, brands need a new way to deliver high-value content. STORYSOFT’s interactive leave behinds activate HCPs. They’re snackable, mobile-friendly, and personalized.
What exactly is an interactive leave behind? It’s a digital experience—what we call a Story—hosted on its own unique URL so it can be shared across platforms, devices, and campaigns.
They function similarly to social media stories, with the same compelling audiovisual elements and without the pesky compliance concerns. Here’s an example:
To enable reps with this solution, STORYSOFT creates the interactive leave behind using approved brand materials. Then reps deliver the leave behind during sales calls using a personalized QR code. HCPs simply scan the QR code to access the leave behind on their phone.
STORYSOFT captures physician-level data, reporting on HCP engagement within the leave behind.
A case study showing HCP activation
A neurology brand used STORYSOFT’s rep solution to activate HCPs and saw a huge spike in engagement and conversions.
- 84% of HCPs actively engaged with the content after scanning the QR code
- 94% of HCPs completed the content experience
- 96% of HCPs converted to access the digital leave behind
The rep solution cycle above shows how simple and effective this type of campaign can be, driving not only higher engagement but higher quality engagement too.
Think of all the Stories reps could share with HCPs, keeping your brand top of mind.
If your brand needs to activate HCPs, reduce print costs, and increase sales rep impact, try our rep solution now.
Activate HCPs with STORYSOFT. Learn more.
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See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
