Posts Tagged ‘Digital experiences’

Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without absorbing key messages or taking action. Creating dynamic audiovisual experiences for HCPs and patients is the secret to promoting active engagement.   Active engagement drives…

Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage the same short-form digital content to appeal to the needs of the modern HCP and patient, adding TikTok-like experiences to their healthcare brand website.  …

Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it would be easier to list those not using the platform. While there are members of the healthcare space on TikTok, compliance is a big concern.…

QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in coffee shops…but what about in the life sciences industry? Your healthcare brand could leverage QR codes to share branded content with HCPs and patients, encouraging…

The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences.   Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. Create &…

If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds.   Stories are personalized digital experiences containing core brand messages and engaging interactive elements. They function similarly to social media stories and are pharma-compliant. They’re designed to extend sales calls, keeping your brand…

Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of competing displays? Three words: personalized digital experiences. These unique experiences will activate HCPs at conferences, driving them to take more high value actions. Activate HCPs…

When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out.    What better way to capture HCP and patient attention than with social media-style experiences? If the billions of social media users are any indication, bite-sized…

Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users.    HCPs and patients should feel like they are at the center of your brand’s universe, their…