When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out. What… Read More »Get HCPs and Patients to Take High Value Actions on Your Site
https://storysoft.io/wp-content/uploads/2023/04/the-omnichannel-approach-for-pharma-marketers.mp3 Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and… Read More »The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
https://storysoft.io/wp-content/uploads/2023/03/Reimagining-the-Patient-Registration-Experience.mp3 “Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable… Read More »Reimagine the Patient Registration Experience
https://storysoft.io/wp-content/uploads/2023/02/superbowl-commercials.mp3 Super Bowl Sunday is for two types of people: the ones there for football and the ones there for the halftime show and commercials. Residing in the latter camp,… Read More »2023’s Super Bowl Commercials Leverage Celebrity and Nostalgia
https://storysoft.io/wp-content/uploads/2023/02/conversational-marketing.mp3 The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization… Read More »Conversational Marketing: Meet Customers at a Human Level
Senior UX designer Jon Yablonski compiled a list of UX laws built on the basis of psychology and the trends seen in how humans perceive various aspects of design. In… Read More »STORYSOFT’S UX Laws Guide for Digital Storytelling
The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few… Read More »Data Storytelling: How Spotify Wrapped Hooks the World
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without… Read More »Ramp Up Engagement with Interactive Marketing