Posts by Ashley Myers
Use These 4 Powerful Channel Drivers to Increase Conversions
Building an engaging healthcare brand experience is just the first step to increasing brand awareness and generating more conversions across tactics. To really make an impact, you need to strategize how you’ll drive traffic to your experiences. When it comes to STORYSOFT Stories, we recommend the following powerful channel drivers: direct to HCP/patient, website embed,…
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Deliver Personalized Website Experiences to HCPs and Patients
You might think personalization and healthcare websites don’t mix. How could physician and patient visitors receive messaging tailored to them when a website is essentially static? It’s easier than you’d think. By embedding STORYSOFT Stories into your brand websites, you’ll be able to facilitate personalized website experiences for each HCP and patient who lands on…
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QR Codes Done Right: Reduce Friction with Direct Mailer Postcards
Don’t hide your QR codes under layers of packaging. Reduce friction with direct mailer postcards. Picture this: you receive two pieces of mail from two different healthcare brands, an envelope and a postcard. The postcard is plastered with a compelling header and an easy-to-reach QR code. The envelope is standard, a QR code sealed…
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Go Evergreen: Keep Your Healthcare Brand Website Fresh
If one of your ultimate marketing objectives is to drive HCPs and patients to your site, your biggest focus should be your website content. What is your target audience landing on? Will it invite them into your brand world or will it cause them to bounce? You have to keep your healthcare brand website fresh…
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Why Storytelling Sticks: The Power of Stories Over Stats in Healthcare Marketing
Storytelling is vital to the human experience and to the way we process information. This means storytelling marketing is not a modern novelty but rather an age-old necessity. Storytelling in healthcare marketing is no different. Every healthcare brand has a story. Every patient has a story. Those stories are hooks. What makes storytelling so…
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Supercharge Healthcare Brand Impact with These 10 Stories
Storytelling sells, but more than that it moves and connects us. A meaningful story echoes within its target like a heartbeat. To supercharge healthcare brand impact, you have to lead with a story, thoughtfully blending classic storytelling elements with data. A story-based experience is more likely to stay top of mind than a data-based one.…
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Increase Time with Physicians by Ditching the Field-Triggered Emails
Reps need a new way to increase time with physicians. Why? Access to physicians has been steadily declining, driving reps to turn to email to grab HCP attention. The problem? Physicians are being inundated with field-triggered emails, rendering them ineffective. Many brands are seeing a drop in open and click-through rates. That means email…
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Reduce Pharma Website Bounce Rates with Personalized Digital Experiences
Do your HCP and patient websites look the same as your competitors’? To reduce pharma website bounce rates, you need to stand out from the rest. It’s time to try something new. Embed engaging, interactive digital experiences throughout your brand website to capture user attention and avoid the high bounce rates so many…
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Increase Healthcare Sales Rep Time with HCPs Using Digital Experiences
The time healthcare sales reps get to spend with HCPs is collapsing. Help increase healthcare sales rep time with HCPs by using digital experiences as interactive leave behinds. Bridging the gap between healthcare sales reps and HCPs Digital experiences (Stories) are convenient, compliant, and pack an emotional punch. Stories contain core brand messages and engaging…
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